catchhindi

Catch, the online news venture from The Patrika Group, has launched a Hindi version of the website. The vernacular website is available at hindi.catchnews.com, although surprisingly, we couldn’t find a link back from the English website.

The new website is entirely in Hindi, however, URLs and the domain name is still in English, unlike IndiaSpend, which launched with Hindi URLs. Note that other Indic language news portals like Dainik Bhaskar, ManoramaOnline and OneIndia also continue to use English URLs. Speaking to MediaNama, a Catch journalist said that the Hindi website currently has its own writers as well as translators to translate news from the English website. The company also mentioned that it was working on adding Hindi URLs, as well as on exclusive content from Rajasthan Patrika. It said it would also add a linkback from the English website sometime this week.

As for the design and format of the website, it follows that of its English counterpart. However, the Hindi website does not feature all Catch specials such as X-packs and ‘Your Wire’, instead listing ‘Number Game’ interviews and opinions. Interestingly, the website choose to retain the English words for many of its categories, instead of using translated words. So while ‘Sports’ is now ‘Khel’ and Entertainment is ‘Manoranjan’, categories like ‘Number Game’, multimedia, interviews, photography etc., are all simply transcribed to Hindi.

Catch launch: Catch went live in June this year, and as we had reported then, it was among the more visually appealing and well segmented of the other newly launched news websites and also probably the first to integrate advertising from the get-go. Catch is Delhi based and headed by ex-Tehelka founding member and journalist Shoma Chaudhury, with former Mail Today editor Bharat Bhushan as editor.

Recent online media launches in vernacular languages:

– Last month, Inshorts launched in Hindi on Android. The company said it would recruit over 100 content writers for Hindi by the next quarter. Read more here.

– In October, Times Internet launched a regional language news and entertainment portal called Samayam in Tamil, Malayalam and Telugu. The same month, the Quint launched a Hindi version of its wesbite.

–  In September, Hike Messenger started aggregating Hindi news stories and said that it would roll out the feature for other regional languages as well.

– In August, Way2News app launched with news snippets in Telugu, Hindi and English.

– In March Govindraj Ethiraj’s IndiaSpend.com launched a Hindi version of the site in beta.