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YouTube launches ad supported music app called YouTube Music

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YouTube has launched a new app called YouTube Music with an aim to increase its dominance in the online music videos space. The app will be rolled out in the United States initially, followed by other nations and be available on iOS and Android. YouTube Music is free and ad-supported, but users can also sign up for a YouTube Red subscription which will remove ads on the app and allow streaming of songs in the background.

The app will create playlists based on the listener’s preferences, likes and the videos they’ve watched. The home tab will recommend tracks, create personalized stations based on their tastes and genres, find remixes, covers, lyric videos and concert footage from YouTube. However, note that this is different from YouTube Music Key, a music streaming service which charges $10 per month after a free trial period and offers offline playback.

It’s worth noting that YouTube had also launched an initiative called YouTube for Artists earlier this year. The streaming giant also introduced a data tool called Music Insights which would give artists YouTube views insights on their videos.

We wonder if there’s going to be any special integration for artists and the new app. Oddly enough, YouTube will be competing with Google Play Music. But we think that YouTube has an edge when it comes to the size of its library. Google Play Music has a library of 30 million tracks. It also has to contend with Apple Music and Spotify.

Other initiatives at YouTube

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– It launched YouTube Red which will allow users to watch videos without ads, original content and listen to music. The service will be available in the Unites States later this month for $10 per month.

– In February it launched YouTube Kids, a new application aimed at children, with a simplified interface for kids, and comments disabled, with parents allowed to set times.

– YouTube also has a separate app for gaming which will have more than 25,000 games each with its own page in addition to channels for game publishers and YouTube creators.

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