wordpress blog stats
Connect with us

Hi, what are you looking for?

Vizury lays off 50 in Retargeting; pivots to a data management platform biz


You’re reading it here first: Online advertising solutions company Vizury has laid off around 50 people in 3 cities in its ad retargeting business, and pivoted its business model to a data management platform (DMP) business, the company told MediaNama. However, sources, on condition of anonymity, told MediaNama that the number was close to 110, and contended that Vizury is moving away completely from its retargeting business. Sources had also told MediaNama that Vizury is shutting its Mumbai office, which the company hasn’t commented on.

Vizury had been launched as a retargeting firm in 2011, and went on raise $27 million across multiple rounds: $2 million in Series A in February 2011, followed by $9 million in October 2012 and last raised $16 million in June 2014. It has investors like Intel Capital, Nokia Growth Partners, Ascent Capital, Ojas Ventures and Inventus Capital Partners.

A shift to being a primarily a DMP business is a shift in core mandate for the company. In an email, Vizury told MediaNama that they’ve evolved from being a retargeting company to a “big data marketing company” over the last two years, and that it believes that this is a natural evolution of its business. Vizury is now divided into two broad businesses: digital advertising and data analytics. The full statement:

Vizury’s full statement

Since our inception, we have always believed that data is important for any brand’s marketing needs and all our offerings have always had a data-backed approach. In this pursuit, we have evolved from a retargeting company to a big data marketing company over the last 2 years.  We announced Vizury Engage, our Data and Marketing platform earlier this year and already have customers on board. For Vizury, we believe this is a natural evolution from retargeting to a wider performance landscape. We plan to do this transition over time and realize our vision of becoming the world’s first Performance Marketing Hub that helps Brands build customer engagements that last.

As part of this transition towards building a powerful data-driven marketing stack, some parts of the retargeting business had to be transitioned, hence about 50 employees across 3 cities in India were affected.  Like always, we will continue with our efforts towards delivering greater ROI on retargeting investments for our clients. In fact, with focused efforts on our app retargeting solution, we have set a global benchmark and are powering mobile marketing strategies for many clients as well.

Advertisement. Scroll to continue reading.

Updates: This story has been rewritten for brevity and additional context

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ