Online cab hailing app Uber has launched a driver loyalty programme called UberCLUB which will be based on their performance. The UberCLUB programme is currently open for Uber's drivers in Bangalore, Mumbai and the Delhi NCR region and is expected to roll out to other cities in India in the coming months. The programme has three tiers - silver, gold and diamond - although Uber does not give details on what performance targets drivers will have to hit to be eligible for the tiers. However, the company does mention that the rewards will include customized vouchers and discounts on products and services across categories including health and life insurance, subscription to 24/7 medical assistance, automobile maintenance, discounts on groceries, education scholarships and free online education courses among others. UberCLUB is a an extension of its Momentum Partner Rewards programme in the United States. In the US, Uber has partnered with Stride Health for health insurance, car maintenance retailers like AutoZone, Firestone, Maaco, Meineke, Midas, Jiffy Lube and Valvoline and offers deep discounts from wireless partners. Charging drivers for using platform In September, Uber started charging their drivers Rs 300 a week to try and prevent them from using other aggregating platforms. This charge, which applies regardless of usage, is being attributed to phone, mobile Internet connections and other services provided by the aggregators. It remains to be seen if Uber's drivers won't be eligible for the loyalty programme if they use another aggregator. We're reached out to Uber for a clarification and will update on…
