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Uber launches performance based loyalty programme for its drivers


Online cab hailing app Uber has launched a driver loyalty programme called UberCLUB which will be based on their performance. The UberCLUB programme is currently open for Uber’s drivers in Bangalore, Mumbai and the Delhi NCR region and is expected to roll out to other cities in India in the coming months.

The programme has three tiers – silver, gold and diamond – although Uber does not give details on what performance targets drivers will have to hit to be eligible for the tiers. However, the company does mention that the rewards will include customized vouchers and discounts on products and services across categories including health and life insurance, subscription to 24/7 medical assistance, automobile maintenance, discounts on groceries, education scholarships and free online education courses among others.

UberCLUB is a an extension of its Momentum Partner Rewards programme in the United States. In the US, Uber has partnered with Stride Health for health insurance, car maintenance retailers like AutoZone, Firestone, Maaco, Meineke, Midas, Jiffy Lube and Valvoline and offers deep discounts from wireless partners.

Charging drivers for using platform

In September, Uber started charging their drivers Rs 300 a week to try and prevent them from using other aggregating platforms. This charge, which applies regardless of usage, is being attributed to phone, mobile Internet connections and other services provided by the aggregators. It remains to be seen if Uber’s drivers won’t be eligible for the loyalty programme if they use another aggregator. We’re reached out to Uber for a clarification and will update on the same once we hear from them.

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Uber vehicle financing

In November last year, Uber launched a vehicle financing programme with lending firms like Sriram Finance, AU Financiers and Toyota Financial Services. Under the programme, drivers will be able to avail financing schemes with down payment as low as Rs 60,000 to buy a new car to work for Uber. Along with providing low down payments, superior finance rates and faster turnaround time for loans, drivers will also be able to avail discounts on car prices from auto companies like Mahindra, Tata Motors, Toyota and Maruti Suzuki.

Ola Pragati

Rival Ola has programme called Ola Pragati which helps drivers to get easier financing and car loans. Ola had tied up with State Bank of India for the same in February. It also has a cab leasing programme for drivers which will let them lease a car for a deposit and monthly lease payments, with an option to own the vehicle after 3 years. In September, Ola partnered with Indian Oil (IOCL) to provide its drivers cashbacks of Re 1 for every liter of fuel filled at IOCL stations across India. The program would also extend to CNG fuelling in Delhi.

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