wordpress blog stats
Connect with us

Hi, what are you looking for?

13% of Twitter’s ad revenues comes from logged-out users and off-network


Social network and microblogging service Twitter reported total revenues of $569 million for the quarter ended September 30, an increase of 58% year-on-year. The company reported 320 million active users (MAUs) at the end of the quarter, an increase 11% year-on-year. Here are some of the takeaways from Twitter’s earnings and analyst call:

Monthly active users aren’t growing fast enough

Twitter reported a monthly active user base of 320 million which grew 11% y-o-y. However, the pace of monthly active users seem to be declining. In the preceding quarter, Twitter reported 316 million MAUs which grew 16% y-o-y. In the March quarter, it had 302 million MAUs growing 18% y-o-y. The number of active users on the platform has been a concern for investors for a long time. It needs to be pointed out that the majority of the additions were SMS Fast Followers in the current quarter too. Twitter added 13 million SMS Fast Followers where users who sign up for the service access Twitter solely via SMS. This would mean that many of them do not get most of the features on the mobile app.

Off-network audience is now growing

Two quarters ago, former Twitter CEO Dick Costolo introduced logged-out timelines on Twitter which could increase its off-network audience. Twitter now has an off-network audience of 700 million and it is adding to the company’s revenue pie. Chief financial officer Anthony Noto said that off-network advertising revenue reached $66 million, or 13% of ad revenue, up from 8% of ad revenue in Q2 2015 and 2% in Q3 2014. Noto added that the off-network revenues comes from its TellApart acquisition and its Twitter Audience Platform network.

Advertisement. Scroll to continue reading.

Video and website cards are driving ad growth

Twitter rolled out autoplay videos and GIFs in June this year. Noto noted that it has been the driving factor for growth on its owned-and-operated network. “The volume of video consumption on Twitter has grown dramatically over the last six months, with native video views up 150X across Twitter, Periscope and Vine. ” CEO Jack Dorsey said in the call. “After introducing auto-play video, marketers saw an 84% decrease in cost-per-video views on Twitter. Additionally, our marketers saw an average 7X increase in video completions. People on Twitter are not just watching more video – they find the content compelling enough to watch videos all the way to the end,” he added.

-Revenue for the third quarter of 2015 totaled $569 million, an increase of 58% compared to $361 million in the same period in 2014.

– Advertising revenue was at $513 million, an increase of 60% year-over-year.

– Mobile advertising revenue was 86% of total advertising revenue.

– International revenue was at $199 million, an increase of 65% year-over-year.

Advertisement. Scroll to continue reading.

– Net loss was $132 million for the third quarter of 2015 compared to $175 million in the same period in 2014.

– Total average Monthly Active Users (MAUs) were 320 million for the third quarter, up 11% year-over-year, and compared to 316 million in the previous quarter. Mobile MAUs represented approximately 80% of total MAUs.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ