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Transerv appoints Asutosh Upadhyay as chief product & marketing officer


Digital payments company Transerv has appointed Asutosh Upadhyay as chief product and marketing officer, reports VCCircle. Upadhyay has been the CPO since August according to his LinkedIn profile, before which he headed product and marketing initiatives at Transerv for 5 months.

Prior to this, Upadhyay has worked at OnMobile, where he led the global digital marketing for over 4.5 years. Upadhyay worked as the head of business development at MindHive Labs for over 2 years and as a member of the engineering services at TVS Motor Company for about a year. He also co-founded TechUnified Consulting where he worked for over 3 years.

kaushik mitra

Transerv has also appointed Kaushik Mitra as SVP of product and Amit Kumar Gupta as head of engineering. Mitra worked at FirstCry for about 3.5 years in various product positions, before which he was product manager at Shine.com. Prior to Transerv, Gupta has worked at MakeMyTrip as the director and group architect of technology for 3 years. He has also held various engineering and technology roles at CA Technologies, Sapient, Bank of America and Infosys.

amit kumar gupta

In January, RBL Bank tied up with Transerv and iKaaz to launch co-branded wallets. Transerv launched Shmart!, a digital payments suite for both customers and merchants, where RBL Bank provides semi-closed loop prepaid account to store funds. Shmart! offers a prepaid reloadable wallet for consumers. It gives merchants a number of APIs to integrate into their website and have a wallet, through which, it counts over 150 merchants including PayUMoney, as its customers.

The company was founded by Aditya Gupta, Amar Habibullah, Sandeep Ghule and Anish Williams in 2011. It is planning to launch a social wallet through which users can send and request for money, split bills, make group payments etc, according to the VCCircle report. Transerv had raised undisclosed Series B funding in July last year.

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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