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Tech in Asia to launch Indian version of its website


Media company Tech in Asia has announced its expansion to India, two years after it started covering the Indian startup scene on its main website.

The company has also appointed an initial team of editorial, business development and events staff for operating in India. It has appointed six full-time journalists to cover content from South Asia and India for the Indian version which will cover news, analysis, commentaries and offer infographics.

Tech in Asia will also introduce its conference series in Bangalore, with the first one to be held in the city on the 6th and 7th of July next year. The conferences will be Asia-centric and include multiple content stages, Bootstrap Alley exhibition areas and startup-investor speed dating. The company mentions that it expects a total of 100 startups and 1,000 attendees for the conference over 2 days, of which it expects 20% to be investors.

Full editorial control over content: Tech in Asia received funding from SB ISAT fund, Walden International, m&s Partners, and other individual investors in June 2015. It also received funding from Fenox Venture Capital in August 2013 and from Simile Venture Partners in the same year. It also received seed funding from East Ventures in 2011. However, the platform mentions that it maintains complete editorial control over the website’s content and chooses stories only based on if readers will find it valuable.

A note on TechinAsia.in: Interestingly, Tech in Asia does not own the domain, TechinAsia.in, which is currently being by an India based independent media platform. We wonder if the company will take a leaf out of Lifehacker’s book, launching at the domain co.in instead of just .in as Times Internet did when it launched the media platform in India.

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Other international media launches in India:

– Earlier this month, Mashable launched Mashable India, a local edition of the popular website, in partnership with India.com. The company has a dedicated editorial team based in Mumbai and New Delhi for coverage from India.

– In August, Dubai based media and entertainment company, launched 101India.com, an online youth targeted content portal with videos, photo essays, blogs and listicles

– In July Motorsport entered the Indian market with a new website, while Franchise India brought Entrepreneur magazine back to India.

– In May, News Republic launched an India edition of its app.

– Times Internet had partnered with a large number of International publishers, including Gizmodo, Lifehacker, Business Insider, HuffingtonPost India, Adage, ReadWrite, Remodelista, Techradar, IGN India, AskMen, Pursuitist, among others, to launch local editions. Advertising Age also launched in India this year, in partnership with Times Internet.

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– In August last year, a fortnight after raising $50 million investment  from Andreessen Horowitz, social news and entertainment site BuzzFeed launched its Indian edition.

– Atlantic Media’s mobile-first digital publication Quartz went live in India in June last year.

Also readUBM India shuts down its tech media publications: Light Reading, Information Week and others

Disclosure: When it comes to tech news and tech related events, Tech in Asia may compete with MediaNama.

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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