Spice Digital has launched iPEN (intelligent post event notification), a contextual marketing platform for telecom operators. The company mentions that it is currently working with a couple of operators in India and plans to expand its services to the Middle East as well.
The marketing platform takes into consideration consumption trends, actions like end of a call, data session, balance, recharge history and threshold triggers etc. The data is then used to carry out an advertising campaign for the customer over channels like SMS, OBD, email and USSD. The platform also suggests the next best action for a customer depending on gathered data.
The platform provides multiple language support and a graphical interface for marketers to create rules of the campaign with the gathered data. According to Spice, use case of the technology includes communication for new service launches, loyalty programs based on recharge value, regular notifications and customer feedback surveys. The company mentions that it recently launched with Videocon in India, which it claims has helped the telecom operators generate a billion impressions for special offers.
SpiceMudra launch: In September, Spice Digital launched a new mobile wallet called SpiceMudra which focuses on domestic remittances. Earlier in May, Spice Digital (a subsidiary of Spice Mobility) received its a semi-closed pre-paid payments wallet license from the Reserve Bank of India (RBI).
Stake in Creative Functionapps: In July, Spice Digital acquired 26% stake in telecom technology solutions providers Creative Functionapps Lab for an undisclosed amount. Following the deal, Creative Functionapps would become an associate company of Spice Digital.
Financials: Spice Mobility’s mobile devices business continued to face losses, as the segment posted a net loss before tax of Rs 5.95 crore for the quarter ended September 30th 2015, compared to a loss of Rs 13.86 crore in the previous quarter. The company has seen a steady increase in profits from its services businesses, as it increased to Rs 62.09 crore for the quarter, up 21% from Rs 51.32 crore in the same quarter last year and up by 6.1% from Rs 58.52 crore in the preceding quarter.