E-commerce platform Snapdeal has launched Snap Lite, a mobile version of its desktop site, which will work across all browsers, reports Indian Express. The company claims that SnapLite is 85% faster than the original mobile site, and is specially designed for users on a 2G connection. The Financial Express reports that over a third of Snapdeal's sessions come from a low speed connection. Quick review: On an Android phone, going to the Snapdeal mobile website (on a 3G connection), Google prompts the user about using Snapdeal on a low speed connection. If you click on Know More, it redirects to this Google page which talks about transcoding the web page into a mobile web page. It also provides the user an option to continue using Snapdeal's desktop website, which it warns could be slower. However, it seems like the mobile site is not fully functional since going to any category does not provide the items under it, instead just displaying grey space and a link to download the Snapdeal mobile app. It looks like the mobile website is functional now and what we got may have been a one off/compatibility issue. Flipkart Lite: Last week, Flipkart resumed selling goods over its mobile website, less than a year after having stopped doing so.However, Flipkart Lite is available only for Google Chrome users. In May, Flipkart had claimed that 95% of its traffic and 70% of its transactions were coming via mobile. In August, Flipkart started pushing certain items on its platform as app only and carried out…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...