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Snapdeal launches mobile website which works across all browsers


E-commerce platform Snapdeal has launched Snap Lite, a mobile version of its desktop site, which will work across all browsers, reports Indian Express. The company claims that SnapLite is 85% faster than the original mobile site, and is specially designed for users on a 2G connection. The Financial Express reports that over a third of Snapdeal’s sessions come from a low speed connection.

Quick review: On an Android phone, going to the Snapdeal mobile website (on a 3G connection), Google prompts the user about using Snapdeal on a low speed connection. If you click on Know More, it redirects to this Google page which talks about transcoding the web page into a mobile web page. It also provides the user an option to continue using Snapdeal’s desktop website, which it warns could be slower. However, it seems like the mobile site is not fully functional since going to any category does not provide the items under it, instead just displaying grey space and a link to download the Snapdeal mobile app. It looks like the mobile website is functional now and what we got may have been a one off/compatibility issue.

Flipkart Lite: Last week, Flipkart resumed selling goods over its mobile website, less than a year after having stopped doing so.However, Flipkart Lite is available only for Google Chrome users. In May, Flipkart had claimed that 95% of its traffic and 70% of its transactions were coming via mobile. In August, Flipkart started pushing certain items on its platform as app only and carried out its big billion sale app only this year.

In the same month, Flipkart owned Myntra had also shut down its mobile website, and continues to remain app only. Interestingly, at that time, Myntra said it was already generating more than 90% of its traffic and 70% of its orders from its mobile app.

Alibaba’s stake in Snapdeal: Last month Chinese ecommerce giant Alibaba got an approval from the Competition Commission of India (CCI) to buy 4.14% stake in Snapdeal. The company had raised $500 million in funding led by Foxconn, Alibaba and existing investors, in August. Reportedly, at that time, Foxconn’s FIH Mobile had picked up a 4.27% stake for $200 million.

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Other developments:

– Earlier this month, Snapdeal launched an automobile platform called Snapdeal Motors that will let users book vehicles online. For now, two wheelers from Hero MotoCorp and compact commercial trucks from Piaggio are available on the platform.

– In October, Snapdeal introduced Janus, a multi channel platform where users can discover, buy, same day local delivery and get value added services at a store near them.

– In May, it acquired mobility solutions company Letsgomo Labs. Founded by Manav Kamboj and Vikas Banga, Letsgomo consulted businesses regarding building mobile strategies, conceptualization of applications and mobile sites, as well as implementation and hosting.

– In the same month, Snapdeal acquired Hyderabad-based mobile technology startup MartMobi for an undisclosed amount.

With inputs from Sneha Johari

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Our Snapdeal coverage here.

Image Credit: medithIT

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