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Shemaroo launches Friday night movie premiere service Miniplex on Airtel Digital TV

Bollywood content aggregation company Shemaroo has tied up with Airtel Digital TV to launch a movie premiere service called Miniplex. The service, which is an ad-free subscription for Airtel Digital TV customers, premieres one movie every Friday and also showcases recent movie releases. Shemaroo also mentioned that it plans to launch Miniplex across cable and online in a phased manner in the future. Customers have two options for the subscription; Rs 60 per month or Rs 3 per day. The movies on the service will be scheduled at fixed timings throughout the day. Other notable partnerships with content providers and DTH operators include Hungama's tie up with DishTV in August to launch a music service called Music Active. It's also worth noting that Eros International, Shermaroo's rival in the digital space, signed a deal with Airtel to offer the movie and video content from Eros Now and other partners on Airtel’s Wynk application. VOD platform DishFlix Earlier in August, Dish TV launched a new video-on-demand (VOD) service called DishFlix which would allow users to watch ad-free movies. The service does not require an Internet connection and movies would be beamed to DishTV’s set top boxes via satellite. Customers would have to buy separate DishFlix hardware for Rs 5,990, and this service would have a monthly subscription of Rs 100 for content. DishFlix box comes preloaded with 50 movies. Out of these, 15 movies would be refreshed every month on FIFO (First in First Out) basis so that the viewable movie library is always updated. Other Shemaroo deals - In…

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