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Shemaroo launches Friday night movie premiere service Miniplex on Airtel Digital TV


Bollywood content aggregation company Shemaroo has tied up with Airtel Digital TV to launch a movie premiere service called Miniplex. The service, which is an ad-free subscription for Airtel Digital TV customers, premieres one movie every Friday and also showcases recent movie releases.

Shemaroo also mentioned that it plans to launch Miniplex across cable and online in a phased manner in the future. Customers have two options for the subscription; Rs 60 per month or Rs 3 per day. The movies on the service will be scheduled at fixed timings throughout the day.

Other notable partnerships with content providers and DTH operators include Hungama’s tie up with DishTV in August to launch a music service called Music Active.

It’s also worth noting that Eros International, Shermaroo’s rival in the digital space, signed a deal with Airtel to offer the movie and video content from Eros Now and other partners on Airtel’s Wynk application.

VOD platform DishFlix

Earlier in August, Dish TV launched a new video-on-demand (VOD) service called DishFlix which would allow users to watch ad-free movies. The service does not require an Internet connection and movies would be beamed to DishTV’s set top boxes via satellite. Customers would have to buy separate DishFlix hardware for Rs 5,990, and this service would have a monthly subscription of Rs 100 for content. DishFlix box comes preloaded with 50 movies. Out of these, 15 movies would be refreshed every month on FIFO (First in First Out) basis so that the viewable movie library is always updated.

Other Shemaroo deals

– In August, video streaming application HOOQ added over 1,000 Shemaroo video titles on its platform. Shemaroo will provide movies across genres and languages and will include films, TV shows and fitness videos.

– In July, Shemaroo signed a deal with Shah Rukh Khan and Gauri Khan’s Red Chillies Entertainment to distribute a dozen Shah Rukh Khan films library on the TV platform.

– Shemaroo entered into a distribution agreement with Magna Publishing Company to distribute its content over digital channels and mobile channels.

Bringing Playboy content to India: Shemaroo tied up with net mobile AG to distribute content from Playboy Enterprises Inc in south Asian countries which include India, Nepal, Bhutan, Sri Lanka, Pakistan and Bangladesh. It would be content “that adhered to the Indian regulatory framework”. Note that Playboy, the magazine, is banned in India.

Partnered with the music distribution platform The Orchard, to distribute and market its music catalogue on iTunes in the Middle East & North Africa region. The partnership allowed The Orchard to distribute Shemaroo’s music catalogue on over 100 digital platforms, including Spotify, iTunes, Rhapsody, Virgin, eMusic, FR, Amazon Digital Services Inc, rDio, MediaNet, and xBox Music among others.

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