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Shemaroo’s new media biz accounts for 16.90% of total revenues in Q2FY16


Bollywood content aggregation company Shemaroo has reported new media revenues of Rs 15.8 crores for the quarter ended September 30. This is an increase of 82.4% year-on-year from Rs 8.66 crore form the same quarter last year. New media revenues grew 17.91% from Rs 13.4 crore from the preceding quarter.

Shemaroo’s new media business represents 16.90% of the company’s total operational income which stood at Rs 93.45 crore. In the previous quarter, new media revenues were 17.26% of the the total revenues.

It seems that the the new media business is driving growth in the company. Its traditional media business grew a mere 1.8% to Rs 77.65 crore from Rs 76.29 crore in the same period last year. On a sequential basis, traditional media grew 20.89% from Rs 64.23 crore.


‐ Total Income increased by 10.5% to Rs 94.20 crore from Rs 85.22 crore in Q2 FY2015

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‐ EBITDA increased by 14.4% to Rs 24.25 crore from Rs 21.19 crore in Q2 FY2015

‐ EBITDA Margin stood at 25.7% in Q2 FY2016.

‐ Net Profit after tax increased by 30.6% to Rs 11.20 crore from Rs 8.57 crore in Q2 FY2015.

New Media

New Media revenues increased 82.4% year on year and 17.91% quarter-on-quarter, while revenue from traditional sources increased 1.8% year on year, and increased 20.89% quarter-on-quarter. The company also mentioned that it renewed its existing deal with music streaming service Saavn during the quarter.

Shemaroo has released this chart on its YouTube performance, though it’s only indicative and lacks granular data. It appears that Shemaroo almost hit 90 million monthly views on YouTube, according to this chart.

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Shemaroo youtube

Other developments

– Earlier this week, Shemaroo tied up with Airtel Digital TV to launch a movie premiere service called Miniplex. The service, which is an ad-free subscription for Airtel Digital TV customers, premieres one movie every Friday and also showcases recent movie releases.

–  Video streaming service HOOQ added over 1,000 Shemaroo video titles on its platform. Shemaroo will provide movies across genres and languages and will include films, TV shows and fitness videos like Hunterrr, The Dirty Picture, Ishqiya, Don, Shilpa’s Yoga and Bipasha’s Fit & Fabulous.

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