Our Digital Payments coverage is brought you by Chillr: India’s 1st multi-Bank instant mobile payment app enabling fund transfers to anyone in your phonebook. Rovio Entertainment Limited, maker of Angry Birds game, has entered into a carrier billing deal with Idea Cellular , reports ET Tech. The tie-up will also allow users to make in-game purchases through Idea prepaid balance or post paid account. Note that Idea will have a co-branded portal, which will have in-built mechanism for charging from the users balance. The company will to enable in-app purchases for both Angry Birds Classic as well as Angry Birds 2.0, although it seems like only games downloaded through its portal will be able to use carrier billing, while those downloading via Google Play will have to use more traditional methods like card payments. Rovio plans to expand its base in the country. Talks are already in progress with other Indian industries such as apparel, gaming, toy and merchandise to market and produce products under the Angry Birds brand name. As a free game, Angry Birds enjoys 7-8 million active users in India. The company also has sachet pricing in India. Rovio plans to adapt its games for the Indian market, like it did with China. It is also worth noting that in December last year, Microsoft enabled carrier billing on Windows Store in India with Idea Cellular, allowing Idea subscribers buy Windows phone apps through this payment option. Benefits of Carrier Billing: – By separating billing for content and commerce services from access…
