wordpress blog stats
Connect with us

Hi, what are you looking for?

Pop culture website POPxo raises $1.98M from multiple investors

Delhi based POPxo, a website which details pop culture in the Indian youth, has raised $1.98 million from IDG Ventures, Kalaari Capital, along with participation from 500 Startups, reports ET. It will use the funds for expanding editorial operations for English and Hindi languages, launch new verticals, scale its video production and launch new mobile app features. In November last year, the company had raised Rs 3 crore from multiple investors. At that time, it claimed to receive over 1 million monthly viewers. The company was founded by Priyanka Gill and Namrata Bostrom in late 2013 and launched in March last year. It claims to have 3 million monthly readers and targets female visitors in the 18-34 age group on genres like fashion, beauty and lifestyle. The company currently has 40 employees and takes guest posts as well as contributions from other users. It currently claims to have partners in Myntra, Lakme, Asian Paints, Swarovski, Vero Moda, Van Heusen, Westside and Wills Lifestyle. PopXO partners with brands to create customised content, run contests, host events and make social media campaigns for its partners. Developments in the online media space in India: - In September, online news and views platform YouthKiAwaaz raised Rs 4 crore (~$600,000) in a round of seed funding from Raghav Bahl led Quintillion Media. The platform would use the funding for expanding its team and business and investing in technology. Founded by Anshul Tewari, YouthKiAwaaz claims to completely crowdsource its content. - In August, media company YourStory raised an…

Please subscribe/login to read the full story.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ