Pokkt, a mobile video advertising platform, has raised close to $5 million in funding from new investors Segnel Venture, Shinji Kimura and Sundar Chanrai, as well as other existing investors. The platform will use the funding to strengthen its technology and product and for hiring.
Pokkt previously raised $2.5 million in funding from JAFCO Asia, Singtel Innov8 and Jungle Ventures among others in July last year. The company also raised $500,000 from Jungle Ventures and and Qyuki CEO & MD Samir Bangara in October last year. It was also part of the inaugural batch of Rajesh Sawhney’s GSF Accelerator.
As of now, the platform provides mobile app developers with an SDK to display in-app reward based video ads. It currently claims to be integrated by more than 150 game developers in India, Indonesia, Philippines, Thailand and Vietnam as well as other brands in the region. The company claims to use its Bangalore office for predictive analysis to automatically serve relevant ads to users.
Pokkt also offers a mobile recharge app that claims to let users top up data and talktime for free. It essentially prompts users to download sponsored apps, or refer friends to try out the app to earn virtual currency that can be used to recharge mobile data/talktime. The app also provides weekly prizes etc., however, it doesn’t seem to be able recharge for all operators.
Founded in July 2012, Pokkt had started off as an exclusive voucher site before pivoting to the current avatar late 2013. In this avatar, the company positions itself as an alternate mobile monetization platform which rewards users for watching videos. It offers a web, WAP and an in-app solution for publishers enabling them to offer various payment modes like pay per download, try and buy and virtual goods among others in their apps.
For advertisers, Pokkt claims to enable them run campaigns across platforms (Web, WAP, Android & iOS), conduct performance based campaigns for customer acquisition, leads (CPL), registrations (CPR), app installs (CPI) or run brand engagement campaigns through video ads, surveys and interactive voice response etc.