Online cab aggregator Ola has acquired Geotagg, a company which provided transport solutions across web, mobile and kiosks, especially for public transportation, for an undisclosed amount, reports ET. MediaNama sources have confirmed the development. We’ve also written to Ola and are awaiting their response. Ola will reportedly use the Geotagg technology to strengthen its intra city bus shuttle service, which will pilot in Delhi NCR. ET said that Ola will invest Rs 120-150 crore ($18-22 million) for this. Geotagg works on developing e-ticketing applications, fleet management systems, crew management, route optimisation and traffic density mapping systems. It claims to have implemented a fully automated app for tracking the IIT Madras campus buses, where the founders started the company. Raft mobile app: Geotagg was founded by Akhilesh Koppineni and Krishna Chaitanya. It developed a mobile app called Raft which provides updated transit information to users of public transport. It aims at providing real time travel info by crowdsourcing and takes input from weather, traffic congestion, occupancy, delays and other info. In September, Ola added bus shuttle services to its platform starting, which at that time, was available only in Bangalore and Gurgaon. It claimed to have 500 shuttles covering 100 routes in these 2 cities. In July, we’d reported that Ola might start aggregating tourist & charter buses on its app, where users would be able to avail this service by entering the destination and time, after which the app would display the nearest buses with available seats. The company mentioned…
