Info and survey company Nielsen India has launched a digital ad measurement product called Nielsen Digital Ad Ratings, reports VCCircle. This tool will provide media buyers and sellers info on each advertising campaign to understand campaign tactics in order to optimise the campaign. The tool will also provide data like the who the ad is reaching, how it’s doing and consumer reaction across mobile, web and other screens, while the ad is live. Nielsen will provide aggregated, anonymous demographic info from participating online data providers with high-quality Nielsen Cross-Platform Homes Panel data. The data will include TV comparable metrics like reach, frequency, gross rating points by age and gender ad demographic market area, which, according to the company, enable cross screen measurement and evaluation. It will measure all kinds of ad formats including display, banner and video ads across devices…
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