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Nazara to localize & publish Cut the Rope game in India


Nazara Technologies has entered into a partnership with Moscow-based ZeptoLab, to publish its game Cut the Rope in the Indian subcontinent, reports ET. This will essentially give the publisher rights to publish the game series exclusively in India for the next three years as its own intellectual property.

Nazara will also have access to the source code and the game engine, which it will use to tweak the features of the games to make is more appealing locally. According to the company, it will publish the five-games series to allow it to run on low bandwidth, add content in local languages and enable billing through telecom operators.

MediaNama’s Take: This is an interesting partnership, by licensing the game for local usage through a local company, ZeptoLab might be able to appeal to a larger audience to play its game. It’s not clear however if on release of the local version, the international version of the game will be made unavailable to local users. Forcing users to switch would make sense for the company economically, make users switch to an app on which they can pay (using carrier billing) rather than on an app which they can’t pay (credit cards aren’t widespread in India). However, this reduces user choice, and could leave a bad taste among its users.

Games around celebrities: In February, Nazara tied up with CSE to develop, distribute and market games around cricketer Virat Kohli for three years. This would includes games around the cricketer on mobile, DTH and the web. It had also signed a deal with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan in May last year and a deal worth over $3 million with Sachin Tendulkar to make mobile games over a three year period back in 2005.

As of now, Nazara provides games like Chhota Bheem, Nazara Cricket, Google Cricket, Bang Bang Movie game and Seven Stars on Android and iOS, other than web-based and DTH games.

Other developments:

Previously, Nazara Technologies had signed a multi-movie deal with Fox Star Studios to develop games on the studio’s upcoming Bollywood movies and prominent movies in latter’s catalogue, in September last year.

In April, it had tied-up with Bahrain’s largest telco Bahrain Telecommunication Company (Batelco) to launch a new subscription-based gaming portal called ‘Games Lounge’  in Bahrain. It had also partnered Airtel to launch a flat-fee mobile gaming subscription service in Kenya, Tanzania, Nigeria, Ghana, Uganda & Zambia.

Image source: Nazara

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