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Myntra relaunching mobile site; more open approach than Flipkart

Flipkart owned fashion retailer Myntra is now relaunching its mobile website, after shutting it down on May 15th this year. Parts of the mobile website have gone live: using their mobile browser, users are currently able to view, for example, the catalog for sarees (click here) and shirts (click here). The homepage on the website still links to the app, so it looks like the catalog is still being populated online. It's worth nothing that while Myntra is, at present, only making its catalog available on the mobile web, the purchase still has to be done via the app. Flipkart recently relaunched its mobile website, and enabled purchase of goods on mobile, so it's probably only a matter of time before Myntra allows purchases as well. Perhaps the company realized that the issue that we had pointed out earlier this year still persists: phones in India often have limited space, and shopping isn't a priority activity. Hopefully, they'll also soon realize that sending hundreds of notifications a day (caveat: I'm exaggerating, but...), without giving users a option to shut off notifications from within the app, is the easiest route to being uninstalled. MediaNama's take Myntra shutting down its mobile website had seeded the "apps versus web" debate earlier this year. While the data might have pointed towards a 100% shift in the future, strategically, it was a poor decision: All eggs in one basket is a bet you can take as an upstart, not as an incumbent, and the business should not…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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