Online travel aggregator MakeMyTrip (MMT) has launched Value+, a brand of budget hotel rooms, on its website, reports ET. Value+ will offer rooms starting at Rs 1,000 per night, and was thought out because MakeMyTrip’s customers complained about the quality of services provided by budget hotel aggregators (like Oyo Rooms and Zo Rooms). MMT also apparently sent out a 120 member team (including Deep Kalra, MMT founder and group CEO) to check hotels before it delisted budget aggregators like Oyo Rooms and Zo Rooms about two weeks ago. ET cited Rajesh Magow, CEO of MakeMyTrip as saying that aggregators were competing with its business model and that it did not make long term strategic sense for MMT to list its competitors. Two weeks ago, MMT told MediaNama that: “MakeMyTrip has temporarily delisted Oyo Rooms and Zo Rooms from its platform. This is a part of ongoing experiments that MakeMyTrip undertakes to help its customers make the best hotel buying decisions & get the best value for their money in the most easy & intuitive manner.” ET adds that MMT wants to increase its hotels revenue from the current 45% to 70% in the next 3 years. As of now, MMT claims to have aggregated 1,000 hotels under Value+, and intends to double that number in a month. Value+ hotels will offer AC, satellite TV, free breakfast, free WiFi and an alleged ‘get double the money back’ if dissatisfied with services, with of course, terms and conditions apply. Hotels listed under Value+…
