Services marketplace LocalOye is laying off 60 employees mostly from its call servicing unit. The company mentions that it is focusing on automating the entire process of hiring service professionals, resulting in the job cuts. The company said that it is working on prioritizing monetization and that this restructuring is a part of this move.

LocalOye’s restructuring comes at a time when various other startups have been scaling down operations or firing employees. In September TinyOwl let go around 160 employees from its Pune and Mumbai offices and earlier this month it laid of another 112 employees in 4 cities. Similarly, last month, Zomato laid off around 10% of its workforce – 300 employees – most of them from the US content teams, with CEO Deepinder Goyal stating that “the time has come for us to focus deeply on transactions in countries where it matters.”

Also read: TinyOwl’s hostage crisis Part 1 & Part 2.

LocalOye was expanding its operations for a while and in August had launched 12 India-wide services under its ‘Pan India Online Service Category’. At the time, the platform said it was planning to launch 10 more online services in the coming 3 months. The company claimed that it had scaled its operations from 200 service requests everyday in April, to 3,500 daily requests in August.

In April the platform had raised $5 million in a series A round of funding. The company had said then it would use the funds to scale its business and expand to other service categories. The same month, LocalOye also went app only. However, in July, the company seemed to have changed its mind and was available on desktop again.

Operations: As of now, LocalOye is present in NCR, Bangalore and Mumbai and offers over 90 services in 6 categories including home services, education services, beauty services, event planning, online consultancy and health & fitness. Its app also lets users track a hired expert’s status in real time, support via chat, and check an expert’s detailed profiles.