India TV has appointed Paritosh Joshi as its CEO, reports IndianTelevision. Joshi has been an acting ‘strategist’ at the company since 2012, responsible for optimising and heading the revenues division of the company’s existing businesses as well as developing business for upcoming ventures. Joshi will take over from managing director Ritu Dhawan, who was made CEO in 2009 post restructuring.

Prior to India TV, Joshi was the CEO of Star CJ Network. He had joined the Star Network in August 2005 as the President – Advertising Sales & Distribution and President, Star India. In March 2009, he was appointed as the the CEO of STAR CJ Network India, a 50:50 joint venture of News Corp owned Star TV and South Korean firm CJ Shopping.

When he quit in 2012, Joshi stated plans to start his own venture in the media and entertainment space, post which he founded Principal, an advisory to advise clients on corporate strategy, marketing, revenue enhancement and other issues. He is also the Director of the Advertising Standards Council of India.

Besides Star Networks, he’s also worked at Richardson Hindustan Ltd, Procter & Gamble India Ltd, Lintas India, ITC Limited, Business Standard, The Maharaja Organisation (Sri Lanka), e-Commodities Ltd, Quest International. He is currently the director at Indian Broadcasting Foundation, Member of the Board of Governors at Media Research Users Council and a Mentor at MentorEdge, a CIIE initiative by Mentors and Experts across India to provide hand-holding, mentoring and networking support to aspiring entrepreneurs.