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Online grocery platform Indian Grahak acquires Dyscover

Dyscover

Indian Grahak, the Kolkata based online supermarket, has acquired online hyper-local marketplace Dyscover in a cash and stock deal, reports NextBigWhat. It is unclear if Dyscover’s entire team is moving to Indian Grahak.

Indian Grahak was founded by Sumana Mukherjee and Somjeet Mukherjee in August 2014 and is operational in Jamshedpur and Kolkata. It is an e-commerce platform that enables grocery retail stores and supermarkets to reach out to their customers and build an online presence. At present, it provides products in groceries, household supplies, personal care, baby care, health care and stationery and claims to see a growth rate of 40% per month.

Dyscover operated in Jamshedpur and had a team size of 22. The company provided groceries, electronics, personal care and books at a supposed lower-than-market price. It provided users with information on deals and offers from retailers in the city with the option of home delivery by placing orders through the website. It also offered free delivery on orders above Rs 300, while orders below that were charged Rs 30 for delivery. The company worked as an e-commerce store as well as search engine.

Competition:

– In July, online cab booking service Ola, launched a standalone application for hyperlocal groceries delivery called Ola Store. The service has debuted in Bangalore and claimed to have over 12,000 products in 13 categories available only for Android devices.

– In May, Local search listing platform AskMe acquired online grocery marketplace Bestatlowest.com for an undisclosed amount. Following the acquisition, Bestatlowest was expected to be merged with AskMe.

– In April, hyperlocal online grocery retailer Grofers acquired mobile grocery startup My Green Box. My Green Box’s 15 member team joined Grofers and MyGreen Box founder Varun Khurana was expected to act as the CTO of Grofers.

– Godrej Group’s premium food products retailer Nature’s Basket had acquired Mumbai-based online grocery store Ekstop.com, in February this year, and later integrated it into Nature’s Basket’s online store.

– Last year in November, Reliance Industries’ retail arm Reliance Retail had launched an e-commerce store called RelianceFreshDirect.com to delivery grocery products in some neighborhoods of Mumbai.

– Other players in this space include FreshWorld, LocalBanya, Amazon India’s KiranaNow, PepperTap, Delyver.com, BigBasket and SRSGrocery.com.

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