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Google tries to woo Indian startups with free cloud and work app offers


Google has announced two new offers for Indian businesses and startups to use their services. The company says it will offer credits worth $20,000 for Google Cloud Services for 1,000 Indian startups in 2016.

“Over the last few years, we have gained tremendous momentum in helping companies go Google in India and we’re confident that with these new initiatives, we will further bring down the barriers for companies to make the switch to Google Apps,” Google India said in a blog postThere are some caveats and Google says that the startup must be less than five years old, have less than $5 million funding and will have to generate $500,000 in annual revenue.

Google will also give the companies selected free consultation and training for the Google Cloud Platform.

It looks like Google is trying to take on Amazon Web Services and Microsoft and get more users to shift to their platform. Amazon Web Services reported in the quarter ended September 30,2015 sales of $2.085 billion, a growth of 78.35% when compared to the same quarter last year. While Microsoft’s  revenues in Intelligent Cloud grew by 8% to $5.9 billion with the company claiming to have more than doubled its customer based YoY for Enterprise Mobility solutions in the quarter ended September.

In addition, Google also said it would cover the fees of Google Apps for any business locked into an enterprise agreement (EA) with another provider until its contract runs out.  Google will also chip in with some of the deployment costs to set companies up with ‘Google for work partners’. “Once the current EA is up, we will then offer a simple contract with no traps or gotchas,” the blog post added.

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Google estimates that businesses could get savings of up to 70% by switching to Google Apps for Work.

Android Nanodegrees 

It’s worth noting that in September Google also announced IT degrees called Android Nanodegrees and scholarships in partnership with online education platform Udacity and Tata Trusts. The software training would be focused on app and mobile operating system development and will be conducted by US based Google instructors.

Other developments

– In October, Google shut down its Great Online Shopping Festival in India (GOSF). The company had started GOSF in 2012 as the Cyber Monday for India to encourage more Indians to shop online by offering them the best of deals across portals.

– In the same month, Google launched a new public transport app called Delhi Public Transport Offline, that lets users check direction and timetable information about New Delhi metros and buses.

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– In September, Google announced that it would tie-up with the Indian Railways and RailTel to provide high speed WiFi coverage in 400 stations across India.

-In September, Google rolled out physical Google Play Gift Cards in retail outlets including Spice Hotspot, Vijay Sales, Planet M, Planet Mobile and Sangeetha Mobile across India. The cards is also available on Snapdeal and can be paid for by cash on delivery.

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