Online payment platform FreeCharge announced that it will be on-ground partner for the Indian Premier League (IPL) for the next two years. FreeCharge's chief operating office Govind Rajan said that the company will be spending over Rs 100 crore in the sponsorship, alliances and promotions during the cricket tournament. As the official partner, FreeCharge’s branding will be prominently visible on all major indoor and outdoor platforms of IPL during all the seasons. This isn't the first time a digital service has gotten sponsorship with a cricketing event. Earlier this year, Paytm purchased the rights for title sponsorship from the BCCI for all home series to be played in India till 2019. According to the deal, Paytm would pay Rs 2.42 crore per international match hosted in the country, of which 84 matches are already scheduled. This comes to around Rs 203.28 crore, without counting any matches that might be scheduled in the future. Previously, smartphone maker Micromax held the rights for a year, after STAR group and Sahara held the rights in the preceding years. Other developments at FreeCharge - In October, FreeCharge launched a beta Android app called Juice which tracks talktime and data balance and supports operators like Airtel, Vodafone, Idea, BSNL, Reliance GSM and Aircel. - Freecharge launched the digital wallet in partnership with the private sector lender YES Bank. It claimed to have crossed 5 million mobile wallet users in 4 weeks of its launch. The company said that on an average, users transacted over 5 times a month, while an average of 50% users…
- Practo Partners With Government To Help Develop India’s Health Stack January 31, 2023
- Attend Our Briefing: Impact of Google’s changes to Android and Play Store January 31, 2023
- Why is Andhra government pushing facial recognition attendance on all its workers? January 31, 2023
- Karthik Rai On Developing an Interoperability Framework for India | Meta India Tech Scholars 2021-22 January 31, 2023
- Indian Telecom Watchdog issues consultation paper on regulating converged digital technologies and services January 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...