After Domino’s Pizza, Pizza Hut, KFC and Hello Curry, online food delivery platform Foodpanda has tied up with the Indian Railway Catering and Tourism Corporation (IRCTC) to let passengers order meals from the platform. The pilot for this service has been launched at the New Delhi railway station and will be extended to Mumbai, Bangalore, Pune and Chennai in the future.
Foodpanda will dispatch its own fleet for orders coming from the train’s passengers, who will need to order meals at least 2 hours in advance. The food will be delivered when the train arrives at the stations and passengers can pay for their food online or through cash on delivery.
MediaNama’s take: This partnership is going to be a big win for Foodpanda, IRCTC as well as users of both the services, especially if Foodpanda continues to offer discounts similar to the ones it provides for normal orders, the reach of IRCTC and convenience of not having to stick with individual brands for food. Foodpanda will provide a variety of options to choose from within that city, very likely giving a giant boost to expanding its user base and brand visibility.
Hello Curry tie up: Last week, the Hyderabad-based Hello Curry tied up with the IRCTC to provide meal options for railway passengers during their journeys, starting with the Secunderabad station. Hello Curry’s menu would be available for passengers in Delhi, Bangalore, Vizag and Pune in the future. Orders could be placed on from the IRCTC’s catering website.
IRCTC E-catering: This is IRCTC’s fourth food tie up this year, after it tied up with Pizza Hut and KFC and Jubilant Foodworks, which owns Domino’s Pizza, to deliver pre ordered meals and Domino’s Pizza to passenger seats. This overhaul is a part of a bigger program the railways proposed in the rail budget in February this year, and includes unreserved tickets on smartphones, SMS alert service, multi-lingual e-ticketing portal, on-board entertainment and Wi-Fi to Category B stations. More on that here.
Corporate tie ups: Last month, Foodpanda launched a corporate account product which would let employees of companies and companies order and pay for meals in offices. According to its press statement, the product is live with corporate customers in India, Singapore, Hong Kong, Indonesia and Philippines, with plans to expand to 40 more markets. As of now, foodpanda claims to list menus from 12,000 restaurants across 200 cities in the country.
Funding: In May, Foodpanda raised $100 million in funding led by Goldman Sachs, with participation from existing investor Rocket Internet, to expand its delivery and improve overall customer experience across the 40 markets it is operational in. So far, it has raised $310 million since its launch in 2012. In February, the company took over JustEast’s India operations, and acquired TastyKhana in November last year.