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Flipkart relaunches mobile website

Flipkart has resumed selling goods over its mobile website, less than a year after having stopped doing so. At the time, Flipkart owned Myntra had also shut down its mobile website, which continues to remain app only. This development was first spotted by ET. Interestingly, when going app only on mobile, Myntra said it was already generating more than 90% of its traffic and 70% of its orders from its mobile app. In May, Flipkart had claimed that 95% of its traffic and 70% of its transactions were coming via mobile. In August, Flipkart started pushing certain items on its platform as app only and carried out its big billion sale app only this year. However, as we had pointed out before, going app only was probably too early given the fact that the mobile internet penetration in India, coupled with low end devices and limited space, are still considered as roadblocks, despite the growing smartphone penetration. Slick new web app: Flipkart’s website is now back up on mobile in a new web app format. The web app format enables the company to deliver tighter integration and app like experience without actually installing an app. Users can even add a shortcut on the homescreen just like any app. However, web apps are new and its protocol is not universally accepted by all browsers. In fact, when trying it out, we could only get the website to open on Chrome, with Firefox and AdBlock browser both redirecting to the Play store link. With that out of…

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