wordpress blog stats
Connect with us

Hi, what are you looking for?

Feeding the beast: Five Indian publishers sign up for Facebook’s Instant Articles

Facebook has begun rolling out its Instant Articles feature to Android phones in India, the company told LiveMint yesterday. Instant Articles is a service wherein publishers allow Facebook to publish their entire content on the platform, and is loaded within the app itself. This gives Facebook control of the environment in which it is read, and optimise it for faster consumption. Websites usually have badly optimised javascript with external plugins that slow them down, as a compromise for features being served to readers. The five publishers are India Today, The Quint, Aaj Tak, Hindustan Times and the Indian Express. Among these, it's worth pointing out that the India Today group, which owns India Today and Aaj Tak, was also a part of Facebook's Internet.org service, the last time Facebook released its list of partners. Like Facebook, Twitter also loads news (albeit sporadically) from publications within its own application. However, it does this without giving publishers the ability to opt out: this robs publishers of the option of monetizing views on their own platform, and is thus akin to stealing content. MediaNama's take: Feeding the beast Bait and switch is not something new to Facebook: platforms such as Facebook, Google and Twitter focus on first helping build massive fragmentation, to build a mass audience and user base, and become the aggregators of this fragmentation. Once there is sufficient fragmentation in the market, it will be difficult for them to exit it, because it remains their key mode of monetization online. We've…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ