Facebook is testing ‘fundraisers’, a new tool for nonprofit organizations to raise money for specific projects. It is also working on improving the Donate button, which it introduced for nonprofits in August, to allow people to donate to charities without leaving Facebook. Using the fundraisers feature, nonprofits can setup a campaign on a separate page, where they can set the target amount, the goal date and other details, a link to which is displayed on the nonprofit’s main page. Users can donate for this cause from within Facebook and then share the post with friends. The shared post will also feature a donate button, letting other users donate directly from their news feeds. Nonprofits will also be able to include a donate button in their posts. According to Facebook, it is currently testing this feature with 37 organizations including Mercy Corps and World Wildlife Fund. The company mentions that this feature available to all US-based nonprofits soon. However, there is no mention of when this feature will be available to all nonprofits worldwide. MediaNama’s take: While currently only for nonprofits, Facebook is simply testing out a Kickstarter like crowdfunding model. It pretty much works the same way: create a campaign, set a monetary goal, the campaign time limit, and let the donations come in. Facebook could easily extend this feature to for-profit projects, beating players like Kickstarter at their own game. Afterall even projects on crowdfunding websites rely on social media to spread the word. Here Facebook has the advantage as users won't have…
- RBI increases UPI and recurring transaction limits for certain categories December 8, 2023
- The Quantum Hub discusses concerns on age verification and children’s data processing under India’s data protection law December 8, 2023
- India’s central bank to set up cloud facility for financial sector December 8, 2023
- Navigating the Complexities of Open Source AI: Insights from Carnegie India Summit December 8, 2023
- Supreme Court Dismisses Plea by Foundation for Media Professionals on Internet Shutdowns December 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...