Exotel, a Bangalore-based virtual business telephony company, has acquired Voyce, a company which allows businesses to get real time customer feedback, to strengthen Exotel’s customer service offerings. The financial details of the deal were undisclosed.

Varun Raj and Nikhil Kumar, two of Voyce’s five co-founders (Arun Raj, Satendra Singh and Sushil Shah) will join Exotel and lead partnerships and alliances at Exotel. Voyce claimed to work with over 20 enterprise hospitality chains in India and was founded in 2014. Exotel claims over 1,000 clients and 70 employees. An ET report from September states that Exotel plans to hire 130-150 employees by the end of next year, after seeing a demand and adoption of its services.

Croak acquisition: In February this year, Exotel acquired the voice-based media startup Croak.it! for an undisclosed amount, given that there was an overlap in the nature of the problems both the teams were solving. Exotel said that this acquisition would help it improve its services, adding that it planned to acquire more startups in the voice space.

Funding: The company counts Zivame, LocalOye, Ola, Jain Heights, Practo, TimeSaverz, Expedia, Uber, UrbanLadder, ApartmentAdda, Godrej, Printvenue, redBus, Barbeque Nation, The Hindu and Zoomcar among others as clients currently. The company also claimed to have set up about 650 call centres since inception. In 2012, Exotel had raised Rs 2.5 crores in its Series A funding from Blume Ventures and Mumbai Angels in return for a 25% stake.

Exotel was founded by Shivakumar Ganesan, Ishwar Sridharan, Siddharth Ramesh and Vijay Sharma in 2011. It provides cloud telephony services for small and medium enterprises including virtual phone numbers, IVR greetings and call routing, call centre setup and cash on delivery verification among others.

The company deploys cloud-based telephony solutions to replace communication hardware systems, to reduce costs, space requirements and maintenance efforts. It also offers a virtual dashboard that offers various tools to help businesses manage several areas like sales, marketing, customer support, business intelligence, and analytics.

Other developments:

– Cloud telephony company Knowlarity Communications raised $16 million in Series B funding from Sequoia Capital and Mayfield Advisors in July last year and acquired Unicom Techlabs, a startup in the same sector, for an undisclosed amount.

– In August last year, Ozonetel Systems acquired the speech recognition vertical of Yantra Software in a pay-out model for an undisclosed amount. Yantra Software’s 20 member team joined Ozonetel.

– Other Indian companies in the cloud telephony space are Intelliverse, VoiceTree, Microtel, etc.

Also read: TRAI SMS Spam Guidelines Could Create Problems For Cloud Telephony Providers