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52% of Indian users not connected to the internet: Ericsson Report


The Ericsson Consumer Insight Summary Report November 2015 released by Swedish telecom company Ericsson revealed that around 52% users in India are part of the un-networked community of internet users. Ericsson ConsumerLab conducts a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – a statistic which it claims represents the views of 1.1 billion people.

Un-networked group: The report pointed out that only one in five people in the un-networked group use the internet and their frequency is less than weekly, has a higher number of females than males with an average age of 40-59 years. People in this group own the lowest number of devices, while globally, it makes up for 18%. 56% of the un-networked group in India said it was easier to find products and services on the Internet than through friends and family.

On the other end of the spectrum, around 82% of the people across the globe constitute ‘netizens’ or moderately networked individuals. India makes up 48% of this group.

AThe report revealed that globally, around 43% people believe that development and a wider use of technology have helped in creating high-quality products and services in their country. 40% people state that technology has helped them reach out to more people in the world and understand global developments, making geographical boundaries irrelevant and around 31% mention that their buying habits have changed a lot over the past 5 years, with most purchases carried out online.

BKey findings of the report:

– More than 80% of consumers in 24 countries lead a networked lifestyle to some extent.

– 65% of netizens participate in a sharing economy, compared to 9% of the un-networked.

– Netizens are highly represented in Chile with 32%, South Korea with 29% and Brazil with 28%. Lebanon and Ivory Coast have the lowest representation with 3% and 2% respectively.

– Around 18% of the population is still not a part of the networked lifestyle.

– The average number of connected devices available in a household has considerably risen in 2015 as compared to that in 2014.

– There is an uneven distribution of the netizens and un-networked people across the globe.

– Globally, 20% people don’t use the internet while 39% use both fixed and mobile broadband connections to use the internet.

– Overall, 46% people believe that technology has benefited education while 35% believe that technology has improved healthcare environment and only 31% believe that technology has helped in reducing casualties.

Corrigendum: We’ve edited the headline to reflect facts, we apologise for the error. 

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ