The Ericsson Consumer Insight Summary Report November 2015 released by Swedish telecom company Ericsson revealed that around 52% users in India are part of the un-networked community of internet users. Ericsson ConsumerLab conducts a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – a statistic which it claims represents the views of 1.1 billion people. Un-networked group: The report pointed out that only one in five people in the un-networked group use the internet and their frequency is less than weekly, has a higher number of females than males with an average age of 40-59 years. People in this group own the lowest number of devices, while globally, it makes up for 18%. 56% of the un-networked group in India said it was easier to find products and services on the Internet than through friends and family. On the other end of the spectrum, around 82% of the people across the globe constitute 'netizens' or moderately networked individuals. India makes up 48% of this group. The report revealed that globally, around 43% people believe that development and a wider use of technology have helped in creating high-quality products and services in their country. 40% people state that technology has helped them reach out to more people in the world and understand global developments, making geographical boundaries irrelevant and around 31% mention that their buying habits have changed a lot over the past 5 years, with most purchases carried out online. Key findings of…
