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BBC Global News is seeing traction in news consumption on its digital platform in India, video content being the key growth driver, reports Business Line. For this, the company is preparing to up its digital game by launching an app among other things. It is also developing mobile first video for digital platforms and that the launch of 4G will change the way video is consumed.

The media company claims that over 50% of its users consume BBC News on mobiles and tablets, up from 12% in 2012. Its app has seen 4 million users, with India in the third position in terms of app downloads from 200 countries globally. BBC added that its BBC World News in the Hindi speaking belt in the country had an average monthly reach of 1.4 million.

The report added that BBC saw a 21% increase in unique visitors from India to the digital platform, and that several of the company’s advertisers were opting for the digital platform to engage with their audience. BBC World News’ revenue (India and global) and India ad revenue for BBC World News was at £93million (~ $143.5 million) for 2014-15.

Digital business accounted for 13% of BBC’s revenues in 2013
In 2013, the company reported growth in its programmable sales (€346 million/ ~$534 million by today’s exchange rate) and international channels. At that time, BBC Worldwide had 406 million subscribers for its TV channels, up from 356 million in 2011-12. BBC Worldwide got 1.1 billion views at that time across its 8 YouTube channels, which then had 3.4 million subscribers. Its digital business represented 13% of its total turnover. It had also tied up with Netflix and Hulu to drive video growth for OTT and VOD services. The same year, it launched BBC Worldwide Labs, a digital startup program, which had 6 startups and 2 commercial deals.

BBC Hindi news on LINE
In October last year, LINE users could add or subscribe to BBC Hindi’s news services and receive text, videos, graphics and audio news bulletins. Prior to this, BBC News offered content from its English account on LINE. The Japanese mobile messaging app then claimed to have 30 million registered users in India, though it didn’t disclose the number of active users in the country.

Local UK press wants access to BBC’s program library
A September report from the Independent stated that local newspapers from the UK wanted to access BBC’s program library for use on their websites. The report added that the BBC had previously declined to share its content on platforms like BSkyB’s Sky Go. However, it has deals to share news content with its international partners. Local UK publishers also requested that BBC set aside a pool of money to be used for commissioning local papers to write and film stories for BBC’s websites and local news bulletins, something that BBC does in TV.

Image Credit: Tim Loudon under CC BY ND 2.0