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50% of BBC’s users consume news on mobiles and tablets

BBC Global News is seeing traction in news consumption on its digital platform in India, video content being the key growth driver, reports Business Line. For this, the company is preparing to up its digital game by launching an app among other things. It is also developing mobile first video for digital platforms and that the launch of 4G will change the way video is consumed. The media company claims that over 50% of its users consume BBC News on mobiles and tablets, up from 12% in 2012. Its app has seen 4 million users, with India in the third position in terms of app downloads from 200 countries globally. BBC added that its BBC World News in the Hindi speaking belt in the country had an average monthly reach of 1.4 million. The report added that BBC saw a 21% increase…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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