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Askme launches YouTube series dubbed The Quirk Action


Askme has launched a video series on tips and tricks for Home Decor called The Quirk Action, in an exclusive partnership with actor Twinkle Khanna, reports exchange4media. As of now, the platform has published five videos which are live on its YouTube channel.

This series includes videos like balcony decor tips, boho chic home decor, revamp your coffee setting and setup for high tea party etc. Interestingly, the series is branded as brought to you by MebelKart, an online furniture marketplace Askme invested $20 million in for a majority stake in August. Essentially, the series seems to be a promotion for the furniture platform.

Note that at the time of acquisition, MebelKart said it would continue operating as a separate company with plans to merge into AskMe’s transaction platform in the future, while AskMe intended to scale MebelKart’s operations across India. Askme also publishes various other content on its YouTube channel including recipes, videos about food and travel videos. It will be interesting to see if the platform starts making videos to promote its other properties.

Bestatlowest acquisition: In May this year, AskMe acquired online grocery marketplace Bestatlowest.com for an undisclosed amount. The platform was subsequently merged with Askme and rebranded into AskMeGroceries.com.

AskMe Malaysia launch: Earlier this year, AskMe entered the Malaysian market by launching ‘Find It’, which was also expected to be integrated on WeChat. At the time of launch, Find It claimed to list over 3 million businesses in 700 categories covering over 450 cities in Malaysia. Categories of listings included restaurants, spa, taxi services, travel, matrimony, jobs, education, mobile, gadgets, etc.

WeChat partnership: In January last year, AskMe had partnered with WeChat to provide location-specific local searches, deals and classifieds through an official account ‘AskMeSearch’ on WeChat in India. The company had said it would also provide information on trending restaurants and deals of the day as well as classifieds on vehicles, mobiles, properties and jobs.

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