India’s largest telecom operator Airtel announced that its mobile music application Wynk Music has crossed 12 million downloads from its launch. The carrier-agnostic application said that over two-thirds of the downloads have been by non-Airtel customers.
The company claims that a Wynk user listens to about five hours of music per month on the application and that it sees five million music streams and downloads per day.
Wynk also launched a standalone application for the Windows phone. The application was available before on iOS, Android and mobile Internet. The app’s latest version features a ‘save data’ mode and the company claims that it enables users to save up to 70% on data charges.
Wynk says it now has a library of over 2 million HD songs with over 500 music labels on board.
Earlier in August, when Airtel launched its 4G operations, the telco introduced a new range of ‘Infinity Plans’ starting Rs 999. These plans offer unlimited voice calls along with data benefits and access to Wynk Movies and Wynk Music apps.
Other developments in music streaming
– Earlier in October, handset maker Micromax invested an undisclosed amount in the music streaming service Gaana. With this investment, the Gaana will be made available on all Micromax smartphones.
– In July, Saavn raised $100 million in Series C funding from existing investor Tiger Global Management and others. It had 14 million active users then.
– In the same month, digital entertainment company Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations to different eras, musicians, composers and artists. Additionally, the platform will make available various devotional songs as well as regional music through this tie up.
– In May, Rdio introduced an on-demand subscription based option called Rdio Select for its users.