Advertising continued to increase its share in the revenue mix of Zee Entertainment as the company reported advertising revenues of Rs 843.3 crore for the quarter ended September 30, 2015, which was up 35% year-on-year (y-o-y) compared to Rs 625.9 crore in the same period last year. Advertising revenues represented 61% of the total revenues compared to 56% in the same quarter last fiscal. On a sequential basis, ad revenues grew 8.13% from Rs 779.9 crore. Subscription revenues stood at Rs 479.1 crore at the end of Q2 FY16 recording a growth of 12.9% over Q2 FY15. During the quarter, domestic subscription revenues stood at Rs 375.2 crore while international subscription revenues stood at Rs 103.9 crore. Subscription revenues formed 38 % of the total revenues. Other sales and services revenue, which include syndication sales, film distribution, commission on sales, play out & transmission services, facility usage income, stood…
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