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YouTube Red will give ad-free videos, music & original content for $10/month


YouTube has launched a new paid service called YouTube Red which will allow users to watch videos without ads, original content and listen to music. The service will be available in the Unites States later this month for $10 per month. There’s a one month free trial for users.

YouTube on its blog says that it will be extending the service to other geographies soon. A subscription to YouTube Red will also give users access to YouTube Gaming, YouTube Kids, a yet-to-be-announced dedicated music app and offline videos. But perhaps the feature that stands out in YouTube Red is the fact that it can play videos in the background. This was probably one of the most requested features for the free version of the app and now we have to pay for it.

Beginning January, a YouTube Red subscription will get users access to exclusive content. This includes some exclusive series and even full length films. YouTube has taken a slightly different approach to original content and has partnered with many YouTube Stars for making videos. Here’s a full list of original web shows (PewDiePie will have a show on zombies. God save us all).

Gizmodo reports that YouTube red subscription will also give access to Google Play Music. We wonder if Google is planning a subscription service which will consolidate all of its content offering similar to Amazon Prime.

Other developments

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– Earlier this month, YouTube said it would start serving users shopping ads based on the items shown in the videos themselves. Other than popping up during the video, the shopping ads can be found by clicking the ‘info’ icon when a relevant video is playing. The ad displays a list of sellers and prices selling the products displayed in the video.

– In August, YouTube launched its Twitch.tv competitor Youtube Gaming, which enables users to search for gaming videos and watch as well as upload live game streams. The platform is currently available on desktop and as a separate app on Android.

– In the same month, YouTube collaborated with Bollywood film director Subhash Ghai’s film making academy Whistling Woods International to create YouTube Space in Mumbai.

– In July, YouTube said it would be de-linking comments from Google+ accounts. Users only needed a Google profile to make comments on the video platform. The comments users make on YouTube will now appear only on YouTube and not on Google+. Comments made on Google+ will only appear on the social media site and not on YouTube comments.

Corrigendum: An earlier version of this post used a cuss word. It shouldn’t have. Our apologies.

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