Vidooly, the Delhi based YouTube analytics and marketing company, has launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform will offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands.
Users can use features like content creator onboarding, performance analysis of partner channels, automated account management. MCNs can adjust the partner channel’s performance using analytics data and identify new partners within the dashboard. The financial module will allow them to manage partner layouts and generate earning reports.
Vidooly claims to have added 2,000 individual YouTube channels including Glamrs, Indian Food Network and Myntra since its launch. It also says that 120,000 videos are added monthly through its network and that its engine analyses over 500 million video views monthly.
Funding from Bessemer Venture Partners
Vidooly was a part of Times Internet’s startup accelerator TLabs’ 6th batch, which graduated in February this year. At that time, TLabs invested Rs 12 lakh in each startup, raised the startup valuation to Rs 1.5 crore ($230,000), taking around 8% stake in them. In June, Vidooly raised funding worth $1 million from Bessemer Venture Partners to scale its technology base and expands its services in Japan and Middle East.
The company, founded by Ajay Mishra, Nishant Radia and Subrat Kar in November last year, provides services which can be used by brands, content creators and MCNs to search within YouTube, see number of subscribers, total number of views, uploads, rank, tags leading to the channel, world rank, country rank and user engagement. It also offers video tag suggestions, best publish time, search rank analysis and competitor tracking etc.
In an interview with us, Kar said, “Vidooly gives demographic breakup of the audience – how many are male, female, how many have been active, visiting my channel and watching my content in the last 7 days, who are not active. So Vidooly identifies the number of subscribers who are not active and also gives the entire social profile of the audience.” (Read the second part of the interview here.)
For content creators and MCNs, it works through a fixed monthly subscription model: free for creators with 500 to 5,000 subscribers, above 5,000 subscribers, it charges $29-$79 monthly. It also offers details about how individual videos are doing, and channel forecasting which has views prediction and possible revenues.