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Viacom18’s mobile video platform VOOT to be launched soon

Big Cinemas

It’s getting crowded in the video streaming space. Viacom 18 Digital Ventures has announced VOOT, a mobile video platform which will go live in the ‘coming months’, where it will not just broadcast Viacom18 content, but also create original content programming. Viacom18 will bring in global content for the platform, and deliver over 2G, 3G, 4G and WiFi networks.

Last month, we’d reported about Viacom’s plans for a video on demand platform called “Play Plex”, expected in current quarter. The plan with Play Plex was to offer a suite of mobile TV apps – a separate one for each TV channel – with content from international partners, and available across 180 of Viacom’s global territories. Viacom18, it appears, has other plans.

MediaNama’s take

While VOD services are on an upward trend in the country, users continue to face inconsistent networks and expensive data packs with poor internet speeds (not to mention the state of internet access). Remember that around 40% of data consumption on mobile networks, for operators like Airtel, is video. It would benefit VOD services and telecom operators greatly if telecom operators rolled out data-only cellular towers, to allow for better connectivity and speeds. There’s also a need to roll out WiFi and enhance wireline coverage, because mobile networks will never be able to meet the demand that video will impose on them.

Other VOD developments in India:

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– Earlier this month, ErosNow, the digital video streaming platform of Eros International, announced that it crossed 30 million registered users as of September 30, 2015.

– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– Spuul increased its library and signed a deal with UTV to add popular movie titles to its service.

– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.

– In January, Star India launched a video streaming service in beta called Hotstar, with all of Star India’s television and sports offerings along with Bollywood and regional movies from other studios.

– Other video & movie streaming services available in India include Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, Reliance Group’sBigFlix, Wynk movies and NexGTV.

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Also read: 78% Indian users prefer video content in local languages: Vuclip

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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