wordpress blog stats
Connect with us

Hi, what are you looking for?

Viacom18’s mobile video platform VOOT to be launched soon

Big Cinemas

It’s getting crowded in the video streaming space. Viacom 18 Digital Ventures has announced VOOT, a mobile video platform which will go live in the ‘coming months’, where it will not just broadcast Viacom18 content, but also create original content programming. Viacom18 will bring in global content for the platform, and deliver over 2G, 3G, 4G and WiFi networks.

Last month, we’d reported about Viacom’s plans for a video on demand platform called “Play Plex”, expected in current quarter. The plan with Play Plex was to offer a suite of mobile TV apps – a separate one for each TV channel – with content from international partners, and available across 180 of Viacom’s global territories. Viacom18, it appears, has other plans.

MediaNama’s take

While VOD services are on an upward trend in the country, users continue to face inconsistent networks and expensive data packs with poor internet speeds (not to mention the state of internet access). Remember that around 40% of data consumption on mobile networks, for operators like Airtel, is video. It would benefit VOD services and telecom operators greatly if telecom operators rolled out data-only cellular towers, to allow for better connectivity and speeds. There’s also a need to roll out WiFi and enhance wireline coverage, because mobile networks will never be able to meet the demand that video will impose on them.

Other VOD developments in India:

Advertisement. Scroll to continue reading.

– Earlier this month, ErosNow, the digital video streaming platform of Eros International, announced that it crossed 30 million registered users as of September 30, 2015.

– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– Spuul increased its library and signed a deal with UTV to add popular movie titles to its service.

– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.

– In January, Star India launched a video streaming service in beta called Hotstar, with all of Star India’s television and sports offerings along with Bollywood and regional movies from other studios.

– Other video & movie streaming services available in India include Times Internet’s BoxTV, Zee Entertainment Enterprises’ DittoTV, Reliance Group’sBigFlix, Wynk movies and NexGTV.

Advertisement. Scroll to continue reading.

Also read: 78% Indian users prefer video content in local languages: Vuclip

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ