Multi Screen Media’s video on demand service Sony LIV is launching its second web exclusive show called Shutter starting the 21st of October. The show will be about the life of a youth, and will allow viewers to take part in the show, although it's unclear how this will be implemented. Shutter will air every Wednesday on the Sony LIV mobile app and on its website. Last month, Liv launched its first web exclusive show called #LoveBytes, a show about urban romance in India. The show was directed by Vishal Mull, and was to be accompanied by a marketing campaign with video blogs and social media interactions with the protagonists. In July, production and distribution company Eros International said it would produce three original shows which would be streamed on its video on demand platform Eros Now. The three shows would be named as Khel, the Client and Ponniyin Selvan. The platform also showcased Tanu Weds Manu Returns on Eros Now before its television release. Other video-on-demand platforms’ push for original content – Internet media company The Viral Fever has launched a new streaming platform called TVFPlay which features the company’s web-series and shows. The company used the new platform to launch its new web-series called Pitchers which went on the reach the top spot in IMDB ratings for highest rated TV series/mini series. – In May, YouTube multi-channel network #fame (earlier Famebox Networks) launched a live video streaming app. This app will allow artists/talents to livestream their performances to viewers. The…
