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Reliance SmartCare allows users to recharge with tweets


Reliance Mobile (RCOM) has launched ‘SmartCare on Twitter’, a feature that lets customers manage their accounts through Twitter, reports NextBigWhat. To use the feature, RCOM wireless customers need to tweet to @RelianceMobile with specific keywords to get different kinds of information.

To start off, customers need to register for SmartCare on its website, where they need to enter their mobile numbers and existing Twitter ID and password. Post this the platform will send them an OTP to verify. Users can also save their payment info on the platform, to directly carry out transactions via tweets.

As of now, users can ask for account information like balance, bill amount, plan details etc., pay bills or make a recharge, manage VAS services, view and buy data packs and find information regarding current offers. The hashtags required vary based on what the user wants, for eg the user can check data using #databalance, offers using #myoffers, buy packs using #buy etc. A full list of commands can be found here.

RCOM mentions that by registering for the SmartCare services, a user’s Twitter ID will automatically start following Reliance Twitter account i.e. @RelianceMobile. Note that just last month, Indonesian carrier Indosat launched a new recharge facility that would allow its subscribers to recharge their phones by direct messaging the company on Twitter. However, that required users to send it a direct message using the hashtag #TwitBuy and follow the instructions they receive, rather than letting users save payment information on a separate platform and recharge directly via a single tweet.

Services over Twitter in India: With Twitter becoming the defacto platform for quick messages, various platforms in India have launched such features as well. This includes:

– In March, Jet Airways started using Twitter hashtags to give users flight status and lowest fares. To use the feature, users needed to follow Jet Airways’ official Twitter handle @jetairways and use the hashtag #JetInstant to get information.

– In January, Kotak Mahindra Bank launched a new saving account product called Jifi Saver, that could be managed via the customer’s Twitter and Facebook pages. Customers could sign up for a Jifi Saver account on the website using their Facebook or Twitter credentials. The account also featured Hashtag banking which let users send commands to their accounts by using hashtags.

– The same month, ICICI Bank introduced a number of banking transactions on Twitter. The service named icicibankpay, would allow its customers to transfer money, recharge prepaid mobiles, check account balances and the last three bank transactions over direct messages on Twitter.


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