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MTV India to curate music & playlists on Apple Music

MTV India says that it has become the first local curator for Apple’s music service Apple Music, where it will let the latter’s users listen to Bollywood and Indian indie music through curated playlists. The music channel will provide Indie Top 10 series, Coke Studio@MTV and theme based playlists along with plans to introduce music festival, celebrity and seasonal playlists. MTV claims to have a global reach of 500 million households.   In early July, Apple Music launched in India and other countries, to be be available on iOS devices, Macs and Windows PCs at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial. At launch, we reported that Apple Music had 30 million songs in its library and would be available from 30th June 2015 costing $10 a month. The service will roll out for Android users later this year, Apple had said. In August, Apple Music claimed to have 11 million trial members signed up since its launch in June. At that time, Eddy Cue, Apple’s SVP of Internet software & services, said that out of its 11 million members, 2 million had opted for the $14.99 family plan, which allowed access for up to 6 people. Apple claims that music downloads account for two thirds of its music revenue. MTV India- Hungama tie up Way back in 2011, MTV India had tied up with Hungama to launch MTV DJ Dial, a mobile DJ service where users could…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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