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Micromax invests in music streaming service Gaana

Smartphone maker Micromax has invested an undisclosed amount in the music streaming service Gaana, reports the Times of India. With this investment, the Gaana will be made available on all Micromax smartphones. The financial details of the deal were undisclosed. The partnership will also provide Micromax users will free trials of Gaana+ service, which allows unlimited downloads and an ad-free subscription. Post the trial period, users can choose to pay for Gaana+ or use the free version of the app. Given that Gaana claims to have over 10 million songs, we feel this isn’t such a bad deal for Micromax users. However, we hope Micromax refrains from providing it as a system app, making it notoriously hard to uninstall for users that don’t want it. With this investment, Micromax is push towards setting up a services business, in a bid…

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