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Little acquires curated deals marketplace Trideal

Little, a hyperlocal deals marketplace, has acquired Trideal, a curated deals marketplace in Chandigarh for an undisclosed amount. Post acquisition, Trideal will be integrated into Little and its cofounders and core team will join Little. Trideal offers deals in the food & beverages, wellness and entertainment industries and was incubated at Chitkara University. Operating across Chandigarh, Mohali and Punjab, the company claims to have 7,000 unique visitors, 8,000 merchants and 27,000 live deals. Little, which was founded by Zovi founders Manish Chopra and Satish Mani in July this year, raked in $50 million in funding from Paytm, an undisclosed investor and existing investors SAIF Partners and Tiger Global Management for establishing an online to offline app-only marketplace called Little in the same month of its launch. The founders said that they would use the funds for hiring senior level employees, build technology and sign up merchants on its platform. At that time, the company claimed to have 400 employees, with plans to expand to 1,000 by March 2016. It also claimed to have enrolled more than 5,000 merchants in India, with expansion plans across 11 cities and 50,000 deals by the same time. Chopra and Mani will continue to build the Zovi platform as well. Top level hires Earlier this week, Little appointed Amisha Sethi as its chief marketing officer. As the CMO, Sethi will be in charge of brand building, customer acquisition and building a marketing team. The company also appointed Wishy Arora as its VP of products and Suraj Panigrahy…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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