Directory services company JustDial conducted 349,800 paid campaigns for advertisers for the quarter ending September 30 (Q2-FY16), registering a 18% increase in the number of campaigns, as compared with 296,100 campaigns in the same quarter last year. The company had reported 346,900 paid campaigns in the preceding quarter, a marginal growth of 0.83%. Campaigns are essentially paid featured listings/recommendations on JustDial’s search. JustDial’s overall listings grew 9% to 15.8 million in the quarter from 14.5 million listings in the same period last year. On a sequential basis, the company reported overall listings growth of 3.26% from 15.3 million. JustDial reported an employee base of 10,611 employees and currently has 27 search plus services live on the platform. Total unique visitors (across Voice, PC Internet, Mobile Internet) increased by 19% Y-o-Y to 75.9mn in Q2FY16. Total income increased to Rs 171.27 crore during the quarter growing 16.9% from Rs 147.4 crore in the same quarter last year. Operational metrics As per our calculations, JustDial makes about Rs 4,896.23 per campaign, up from Rs 4,861 per campaign last quarter, and down from Rs 4,978 per campaign in the same quarter last year. The number of paid campaigns per listing decreased quarter-on-quarter at 0.0221 campaigns per listing on JustDial, with an increase in paid campaigns. Financials – Net profit increased 47.03% year-on-year to Rs 46.3 crore from Rs 31.49 crore. – Adjusted operating EBITDA was Rs 46.93 crore, up 3% from Rs 45.78 crore last year. Note that during Q2FY15, Just Dial’s reported revenue of Rs 147.40 crore included deferred revenue…
- RBI increases UPI and recurring transaction limits for certain categories December 8, 2023
- The Quantum Hub discusses concerns on age verification and children’s data processing under India’s data protection law December 8, 2023
- India’s central bank to set up cloud facility for financial sector December 8, 2023
- Navigating the Complexities of Open Source AI: Insights from Carnegie India Summit December 8, 2023
- Supreme Court Dismisses Plea by Foundation for Media Professionals on Internet Shutdowns December 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...