AbhiBus launches its own closed wallet
Bus ticketing portal Abhibus has launched its own closed wallet service called ‘abhicash’, reports the Economic Times. Customers cannot load money into the wallet, but will primarily be used for rewards, refunds and offers. A customer can also transfer credits from one abhicash wallet user to another registered user. “It is a fast and convenient way for travellers to get their refunds from a cancelled or a failed transaction. All the credits in the abhicash account can be used in any future transaction with unlimited validity,” Biju Mathews, COO, Abhibus.com said in a press statement. The company also added that it is planning to invest around Rs 150 crore over the next two years to expand its presence. The company claims that currently 40% of its transactions come through the mobile app.
Tyroo launches cost-per-install platform
Mobile ad tech platform Tyroo Technologies has launched One API, a mobile cost-per-install (CPI) platform which connects app developers and publishers to the various global mobile ad networks. It is a mediation service that aggregates and prioritizes offers from ad networks, publishers, and supply partners. Publishers can integrate it via an API in their app to get offers from all ad networks, direct advertisers, and demand partners while retaining the ability to serve in-house ads. The platform also features a single billing system and generates a single invoice for all campaigns.
In August, Tyroo launched its Product Listing ads (PLA) which would be open to all app publishers and compete with Google and Facebook’s PLA. Tyroo’s PLA is an independent native ad platform that allows app publishers to deliver ads without compromising on a user’s app experience.
Ola partners with Shriram Group for easy financing and buying of CNG cars
Online cab hailing service Ola has partnered with Shriram Automall and Shriram Transport Finance Company Limited (STFC) to help drivers on their platform to get financing for CNG cars and an exchange mechanism for their old cars. Earlier in September, Ola launched a cab leasing program for drivers which will let them lease a car for a deposit and monthly lease payments, with an option to own the vehicle after 3 years. The company says that it has piloted the program with 1,000 vehicles in Bangalore, Chennai, Hyderabad and 3 other cities, for which it had sourced vehicles from Maruti Suzuki.
HCL and Karbonn launch a feature phone app for rural population
Software firm HCL Services and mobile phone manufacturer Karbonn are launching ‘GoLife’, a new mobile applicationin English, Hindi, Marathi and Gujarati for its feature phone range, reports NextBigWhat. The application is designed to inform, involve and empower the rural and semi urban population of India.
GoLife will enable the rural population of India to access market information, get timely weather advisory and receive daily tips and guidance from experts. The mobile application is currently focused on three key sectors – agriculture, healthcare and education. All content in the GoLife application will be available in 11 different Indian languages apart from English.
Indianroots adds Fabindia collection
NDTV’s online fashion marketplace IndianRoots has partnered with Fabindia to sell the latter’s Indian ethnic wear and merchandise. In August, IndianRoots tied up exclusively with Government of Bihar’s Upendra Maharathi Shilp Sansthan (UMSAS) to showcase the artisanship of Bihar’s handicraft makers on the platform. The partnership will be effective for 5 years, the first 3 years being exclusive to IndianRoots.
Earlier in July, IndianRoots partnered with Banka Silk, a handloom brand from Bihar to sell products made by local artisans of Banka district in Bihar on its platform. The tie up would help in the distribution of the Banka products worldwide, the company said.
Flipkart and ItzCash partner to launch co-branded site
Itzcash announced a partnership with ecommerce portal Flipkart and the companies have launched a co-branded online store, which will be available across over 75,000 franchisee stores of ItzCash. The service will cater primarily to people without access to either a debit or a credit card in tier 2 and tier 3 towns. Earlier in May, ItzCash tied up with the Manipur State Power Distribution Company to let customers to recharge their prepaid electricity meters using their online portal or visiting the nearest ItzCash Point outlet.ItzCash had also partnered with BSES Delhi, Reliance Energy and Tata Power for payment solutions.