AbhiBus launches its own closed wallet Bus ticketing portal Abhibus has launched its own closed wallet service called 'abhicash', reports the Economic Times. Customers cannot load money into the wallet, but will primarily be used for rewards, refunds and offers. A customer can also transfer credits from one abhicash wallet user to another registered user. "It is a fast and convenient way for travellers to get their refunds from a cancelled or a failed transaction. All the credits in the abhicash account can be used in any future transaction with unlimited validity," Biju Mathews, COO, Abhibus.com said in a press statement. The company also added that it is planning to invest around Rs 150 crore over the next two years to expand its presence. The company claims that currently 40% of its transactions come through the mobile app. *** Tyroo launches cost-per-install platform Mobile ad tech platform Tyroo Technologies has launched One API, a mobile cost-per-install (CPI) platform which connects app developers and publishers to the various global mobile ad networks. It is a mediation service that aggregates and prioritizes offers from ad networks, publishers, and supply partners. Publishers can integrate it via an API in their app to get offers from all ad networks, direct advertisers, and demand partners while retaining the ability to serve in-house ads. The platform also features a single billing system and generates a single invoice for all campaigns. In August, Tyroo launched its Product Listing ads (PLA) which would be open to all app publishers and compete with Google and Facebook’s PLA. Tyroo’s PLA is an independent native ad platform that allows app…
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