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Inshorts acquires analytics platform Retention.ai


News curator app Inshorts has acquired Bangalore/Palo Alto-based BetaGlide, the company which offers Retention.ai, a product that helps developers track uninstalled users, draw insights based on user experience and improve user retention. The financial terms of the deal were undisclosed.

Inshorts will use the acquisition to roll-out features like a recommendation engine, an in-house data analytics team etc., to help user retention. It not clear if Retention.ai will continue to be offered as an independent product. We have written to the company asking about this and will update when we get a reply.

In July, the company had rebranded from News in Shorts to its current name Inshorts. The same month the company raised $20 million from Tiger Global in a Series B round of funding. The company said then that the investment would be used primarily for expansion of the team and improving the user experience further. Inshorts had earlier raised $4 million through a Series A round led by Tiger Global, with participation from Rebright Partners of Japan and existing angels Ankush Nijhawan, Gaurav Bhatnagar, Manish Dhingra and Flipkart Founders Sachin and Binny Bansal in February this year.

Started in August 2013 by Azhar Iqubal, Deepit Purkayastha and Anunay Arunav, Inshorts aggregates news across various categories and offers 60-word summaries to its users along with a link to the original article.It currently provides these summaries through an Android and iOS app. Readers can also opt in for push notifications.


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– There is Yahoo’s News Digest app that was built on top of Summly, the mobile news aggregation app Yahoo had acquired last year. However, Yahoo mentioned then that it uses a mixture of algorithm and manual editors to select the important articles and identify the important bits and pieces of information in the story.

–  It’s worth noting that Times Internet (then Indiatimes) had launched an initiative called Speed News for Times of India back in October 2010. This enabled reporters to publish short updates from various cities across India. The service still exists and is still in Beta and is available on the Times of India website.

– Other than this, there is Hike messenger, which started aggregating news stories in August this year. The company also started aggregating Hindi news stories last month.

– On a global level, it’s worth noting that Circa News which provided a similar service, was put on an indefinite hiatus. “Producing high-quality news can be a costly endeavor and without the capital necessary to support further production we are unable to continue” a statement from the company read. There’s also Inside.com which continues to be operational.


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