News curator app Inshorts has acquired Bangalore/Palo Alto-based BetaGlide, the company which offers Retention.ai, a product that helps developers track uninstalled users, draw insights based on user experience and improve user retention. The financial terms of the deal were undisclosed. Inshorts will use the acquisition to roll-out features like a recommendation engine, an in-house data analytics team etc., to help user retention. It not clear if Retention.ai will continue to be offered as an independent product. We have written to the company asking about this and will update when we get a reply. In July, the company had rebranded from News in Shorts to its current name Inshorts. The same month the company raised $20 million from Tiger Global in a Series B round of funding. The company said then that the investment would be used primarily for expansion of the team and improving the user experience further. Inshorts had earlier raised $4 million through a Series A round led by Tiger Global, with participation from Rebright Partners of Japan and existing angels Ankush Nijhawan, Gaurav Bhatnagar, Manish Dhingra and Flipkart Founders Sachin and Binny Bansal in February this year. Started in August 2013 by Azhar Iqubal, Deepit Purkayastha and Anunay Arunav, Inshorts aggregates news across various categories and offers 60-word summaries to its users along with a link to the original article.It currently provides these summaries through an Android and iOS app. Readers can also opt in for push notifications. Competition: – There is Yahoo’s News Digest app that…
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