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Industry moves: Little, Flipkart, Vibrant Media & more

Little appoints Amisha Sethi as CMO Online deals marketplace Little has appointed Amisha Sethi as its chief marketing officer. As the CMO, Sethi will be in charge of brand building, customer acquisition and building a marketing team. Sethi worked as the global CMO and APAC CEO of Zafin Vancouver for a short while, before which she worked as the chief commercial officer at AirAsia for about a year. Sethi has also worked at BlackBerry in various managerial and director positions for about 4 years, before which she worked as the India marketing manager at Airtel for over 4 years. The company has also appointed Suraj Panigrahy as VP of sales and merchant acquisition and Wishy Arora as the VP of products. In July, Paytm invested $50 million along with investors SAIF Partners and Tiger Global Management for establishing the online to offline app-only marketplace Little. The company was started by Manish Chopra and Satish Mani. The company claims to have already enrolled over 8,000 merchants offering 27,000 deals in 11 cities. By March 2016, the company says that it will offer over 50,000 deals across restaurants, movies, hotels, salons, gyms and spas. **** Flipkart hires Ram Papatla as VP of product management Flipkart has hired Ram Papatla as VP of product management, reports VCCircle. Papatla will be responsible for customer experience by focusing on content and product info and report to chief product officer Punit Soni. Previously, Papatla has worked as the director of product management and marketing at Amazon…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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