wordpress blog stats
Connect with us

Hi, what are you looking for?

Haptik partners with Mumbai City FC to provide Indian Super League info

concierge

Haptik, an instant messenger concierge-like app, has partnered with football franchise team Mumbai City FC to provide the latter’s fans with information during the upcoming Indian Super League for the entire season. The partnership will allow users to look for FAQs, book tickets, get live scores, trivia, players and match info and opinions among other things. The feature will be available to users as a channel on the Haptik app, and the company will run promotions for the season every time Mumbai City FC wins a game.

The company claims to have over 150,000 app users. Founded in August 2013 by Aakrit Vaish and Swapan Rajdev, Haptik operated like a customer service centre that enabled users to find expert help with products and services. Besides answering customer queries, Haptik experts could also register complaints and provide technical support. The company revamped its product and introduced actionable messaging in July this year. Now users can, for example, search for the price of a TV, find service centres around them, find ATMs, banks, book test drives, web check in for flights etc.

Board appointments
In August, Haptik appointed Ram Gupta to its board of members. Gupta would work with Haptik’s management team on strategy and execution of the business. In May, Haptik took on its board of directors Professor Dan Roth. Roth was to work with Haptik’s co-founder Swapan Rajdev to scale Haptik’s Natural language processing (NLP), the backend chat technology and understanding user behaviour to enhance its product and service. Roth would also own a small equity stake and become an equity partner at Haptik.

Tussle with Akosha
Earlier this year, Haptik had accused Akosha, an online consumer forum with services similar to those of Haptik, of cloning their app. In a blog post, Haptik CEO Aakrit Vaish pointed that both apps appeared to have an identical interface; and the text that Akosha allegedly initially used in its Android App page description appeared to be the same as for Haptik. Vaish said that Akosha was a company that Haptik tried to partner with when it launched.

In September last year, Haptik secured $1 million investment from Kalaari Capital. It had said that the funds would be used for developing new features, building Haptik’s chat operations centre and marketing.

Advertisement. Scroll to continue reading.

Image Credit: Flickr user Wayne S. Grazio

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ