Chennai-based  Freshdesk has acquired social recommendations platform Frilp for an undisclosed amount, reports Economic Times.  This move will help Freshdesk’s  customers talk to each other and crowdsource solutions.

Frilp said on its website that it would be discontinuing the product in its current form and launch new ones. “This merger brings out a lot of synergies in our technologies with which we will be able to help millions of people save time, effort and money by enabling contextual recommendations and peer-to-peer conversations,” the company added.

Frilp  began as an idea incubator run by IIM Ahmedabad in 2013. It was started by former Goldman Sachs analyst Shyam Anandaraman, who was later joined by co-founders Senthil Kanthasawamy, Raja Jayaraman, Anish Deenadayalan, and Aravind Gopalan. Frilp was also part of Microsoft’s growth Accelerator platform and also raised $500,000 from angel investors including Freshdesk’s CEO Girish Mathrubootham. The company claims that it has acquired over one lakh customers since then. acquisition

In August, Freshdesk acquired live video chat provider for an undisclosed amount. Like Freshdesk, also provides customer support services with features like video chat, voice chat, text chat, live recording, analytics and co-browsing. Post acquisition 1Click would continue to serve its current customers, although it looks like any new customers will have to sign up through Freshdesk. Note that 1Click had raised between $250,000 and $350,000 in seed funding for increasing B2B sales in January last year.

Freshdesk funding

Freshdesk recently raised $50 million in a round of funding led by Tiger Global along with Accel Partners and Google Capital in April. It had also raised $31 million in Series D funding round led by existing investor Tiger Global and participation from existing investor Accel Partners and new investor Google Capital in June last year.

Including both these investments, Freshdesk has raised a total $94 million investment across five different rounds, the others being a $7 million round from Accel Partners and Tiger Global in November 2013, a $5 million round from Accel Partners and Tiger Global in April 2013 and a $1 million round from Accel Partners in December 2011.