ErosNow, Eros International’s over-the-top Bollywood entertainment network, has tied up with Ortel Communications, a multi system operator (MSO) and ISP, to offer a subscription based movie streaming service called Ortel Broadband Movies. Ortel will get access to ErosNow’s library and stream it for its broadband users across TV, PC and mobile. For Eros, it will mean added users on its platform.
Ortel users will also be able to listen to music and other content in Indian languages. As a promotion, the service will be available to all Ortel broadband customers for free for a month, along with one month’s free subscription to ErosNow. Ortel operates in Odisha, Chhattisgarh, Andhra Pradesh, Madhya Pradesh and West Bengal.
Eros launched its online movie streaming service Eros Now in March 2012. In July last year, Eros Now tied up with Hathway Cable to start a movie subscription service called Broadband Movies, which would be free for all Hathway customers for the first 2 months. Earlier this month, we reported that ErosNow crossed 30 million registered users as of September 30. For the quarter ended June 30, the company reported 26.5 million users. It’s worth noting that Eros does not disclose monthly active users and the revenues earned from the digital service.
As of September 2014, Ortel had 3,88,115 retail subscribers for its analog cable television services, 74,213 retail subscribers for our digital cable television services and 58,277 broadband retail subscribers.
Eros’ previous content tie ups:
– In August, Bharti Airtel and Eros Now entered into a partnership to offer movie and video content from Eros Now and other partners on Airtel’s Wynk app. Users of Wynk would be able to access new and old Bollywood movies from ErosNow, before they premiered on television.
– In July, Eros also decided to produce its own original shows, which could be streamed on the Eros Now platform.
– In June, Eros Now inked a content acquisition deal with Pakistan’s Hum TV, under which it would get to show Hum TV’s entire TV library including current TV shows on its platform. Additionally, Indian subscribers would get to view the content 48 hours prior to its telecast on any other platform.
– In August last year, ErosNow signed a partnership to acquire the worldwide rights of select Zee TV shows, giving it access to episodes from Zee TV’s soaps & reality shows.
– In May last year, Eros inked a content deal with from Colors television channel and got access to shows like Balika Vadhu, Uttaran, Sasural Simar Ka, Beintehaa, Rangrasiya, Sanskaar (Season 2), Madhubala, Comedy Nights with Kapil and Khatron Ke Khiladi.
In February, the company was looking to raise Rs 217- Rs 240 crore through its initial public offering (IPO) by issuing up to 12 million equity shares of face value Rs 10 each. However, in March, the IPO failed to gain full subscription, given that out of the 12-million shares issued, about 9.68 million, or around 81%, was subscribed to. At that time, fresh shares issued for the IPO were fully subscribed to, while the shares offered by NRS remained undersubscribed. NSR which held 33.8% of the total shares in Ortel, was looking to reduce its hold to 7% in the company. It had previously bought shares in Ortel at approximately Rs 103 per share in FY09.
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