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Eros International acquires UK-based song sharing app PingTune

Bollywood production and distribution company Eros International has acquired UK-based song sharing app PingTune that allows users to discover, share and listen to music. The platform also allows users to choose a specific section of the tune or video to send from sources like YouTube and SoundCloud. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans. Eros says that the acquisition will strengthen its digital platform and will be part of its Eros Digital subsidiary. "Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform," Rishika Lulla Singh, CEO of Eros Digital said in a press statement. PingTune (formerly known as Tuneit) had raised $1.6 million seed funding in 2013 from Rupert Hambro (former…

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